Digital Marketing Executive

Coatbridge
Depends on Experience

As Digital Marketing Executive, you will be responsible for all digital marketing campaigns across all digital channels as well as other marketing collateral materials and duties for Retronix Semiconductor.

Main responsibilities

  • Strategic digital marketing planning and tracking of marketing campaigns
  • Digital marketing campaigns using appropriate online advertising platforms
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Implementing SEO best-practise on our sites and monitoring performance via Google Analytics.
  • Coordinate and maintain our websites’ content as well as the content on multiple social media platforms
  • Devise a content development plan for the services within Retronix Semiconductor.
  • Keep pace with digital trends and developments
  • Manage the marketing budget
  • Conference / Exhibition Preparation
  • Production and proof reading of marketing materials including newsletters and any content leaving the company.
  • Reviewing competitor activity and reporting of trends within the Professions
  • Develop proactive strategies and drive qualified traffic to our in-house sales team
  • Operate a variety of organic and paid acquisition channels –
  • Produce valuable and engaging content for our websites, email campaigns, sales material, corporate literature and blog that attracts and converts our target groups
  • Measure and report performance of marketing campaigns to the business, gain insight and assess against goals and make adjustments where required
  • Create/ host blogs and landing pages, manage leads and automate marketing
  • Research new methods of lead generation and present and implement them to the business
  • Management of Social Media activity
  • Responsible for producing all marketing material to a very high standard

Required qualifications

  • Educated to degree level to a minimum 2:2 – in a subject strongly related to Marketing
  • Digital marketing post-graduate qualifications

Required experience and skills:

  • Minimum 3 years’ experience in a digital marketing role
  • Experience managing website content, online advertising and social media channels – Hootsuite and Mail Chimp
  • Confident in analysing and reporting on results for example: Google Analytics
  • Experience in developing great written and visual content via email campaigns – Mail Chimp
  • Basic design skills incl. Photoshop, InDesign and Basic Video editing skills.
  • Our Websites are powered by WordPress
  • Experience in the Semiconductor/engineering sector would be a bonus

Personal qualities

  • Driven, enthusiastic and flexible
  • Natural project manager – managing expectations, timelines and budgets
  • Passionate and willing to step outside of comfort zone
  • Be innovative, creative and bring fresh ideas to the team
  • Proactive team player who is also confident working independently
  • Fantastic communicator – delivering clear briefs in line with company objectives
  • Excellent organisational skills with the ability to prioritise work and deliver to a high standard in a fast moving business
  • Instinctively on top of trends in the digital space
  • Highly organised with exceptional attention to detail

Application Details

Closing date:
22-Nov-2017

Jennifer Cameron
North Caldeen Road
Coatbridge
ML5 4EF

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