Scots firm up for top branding accolade

by David Black
© The Herald
Originally published: 13.08.2007
Law firm Maclay Murray & Spens is in the frame to receive one of the UK's most prestigious professional branding accolades for the second year running.

The Scots practice - which has offices in Glasgow, Edinburgh and Aberdeen - has been shortlisted for the MPF 2007 European Practice Management Awards.

In addition to the "Best Brand in Practice" category, which MMS won in 2006, it has also been shortlisted for "Best Marketing Campaign" and is the only Scottish firm to be considered for either award.

David Sanders, director of marketing at Maclay Murray & Spens, said: "Rather than resting on our laurels, we took a critical look at our brand values, improved consistency across all our output and introduced a raft of new initiatives.